Custom Branding &
Identity Design
for small businesses
I believe every business—especially local ones supporting our communities—deserves the best branding. When you work with me, you're not just getting a logo; you're investing in a complete visual identity. This includes logos, colors, fonts, imagery, and more. I specialize in creating a cohesive brand presence across your website, social media, signage, spatial design, merchandise, marketing materials, and printed collateral, ensuring your business is represented seamlessly and effectively.
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MY PROCESS
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First, we schedule a virtual meeting to discuss your business goals, project timeline and determine if I’m able to take on your project. If we decide to move forward, I will follow up with a custom proposal that outlines itemized deliverables, estimated cost, and a detailed service agreement.
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We will schedule an online or in-person strategy consultation to understand your core business values so that I can craft a tailored brand strategy. Together, we'll identify your ideal client which will help me make design decisions that attract and engage their loyalty through your new identity system.
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I’ll present you with 3 high quality branding concepts that includes itemized deliverables your requested in our discovery call. You will have the opportunity for 3 rounds of revisions of the chosen direction.
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I will provide you with all the logo styles you'll need, including icons, favicons, social media versions, and more. You'll receive a brand package that includes both print-ready EPS and digital-friendly PNG formats. I’ll create a custom color palette with CMYK, RGB, Hex and Pantone codes tailored to your brand. You'll receive a handy mini-style guide outlining the brand usage, fonts, colors, and icons used in the identity system. And to make things even more convenient, I will seamlessly integrate your branding assets into your Canva account!