WINDSOR
Brand Identity · Brand Management · Web Design & Development · Social Media · Content Direction
The Brief
Windsor provides specialized transportation, storage, and installation services for the art and design industries. The relationship began with the development of a new logo and visual identity and has evolved over time to encompass print, web, digital communications, social media, and ongoing brand management.
The goal throughout has been to create a distinctive and consistent visual presence that reflects Windsor’s expertise while allowing the brand to evolve across new platforms and applications.
The Approach
The original identity was built around one of Windsor’s most recognizable assets: its fleet of Nantucket red trucks. Rather than moving away from the existing color, it became a defining element of the visual system, helping establish a recognizable presence within a traditionally utilitarian industry.
The logo and crest became the foundation for a flexible identity that extended across business cards, promotional materials, company communications, and digital applications.
As Windsor’s needs evolved, the brand expanded into a new responsive website designed and developed to bring the established visual language into a contemporary digital environment while clearly communicating the company’s services and capabilities.
The relationship later expanded into ongoing social media and content direction. A cohesive Instagram system was developed to balance project imagery, company news, services, behind-the-scenes content, and video—allowing Windsor to communicate consistently while keeping the work itself at the center of the brand.
Role & Execution
Creative direction, brand identity, logo and crest design, graphic design, print collateral, web design and development, responsive design, social media strategy, content direction, art direction, copywriting, content planning, photography and video direction, filming, Reel creation, and ongoing Instagram management.
Original logo and crest designed in collaboration with Reed Burgoyne.
Project Note
Windsor represents an ongoing relationship with a brand rather than a single design engagement. From developing the original identity to translating it across print and web and managing its evolving digital presence, the work has focused on maintaining consistency while allowing the brand to grow.
The longevity of the project has provided an opportunity to consider how a visual identity functions over time, how it adapts to new platforms, responds to changing communication needs, and remains recognizable without becoming static.