Macy’s Flower Show 2026
Scenic Fabrication · Event Production · Installation
The Brief
Manscapers partnered with Macy’s to bring the 2026 Macy’s Flower Show to life at its iconic Herald Square flagship. The large-scale installation required the fabrication and assembly of intricate faux floral elements designed to transform the retail environment into an immersive botanical experience.
The Approach
Working as part of the Manscapers production team, the project moved from three weeks of hands-on fabrication at Macy’s Studio in New Jersey to on-site installation at Macy’s Herald Square. Each element required careful construction and attention to detail while working within the larger creative vision and production requirements of a major public installation.
Role & Execution
Scenic fabrication, floral fabrication, event production, on-site installation, and ongoing exhibition maintenance.
Project Note
The scale and collaborative nature of the Flower Show made this project especially rewarding. Translating detailed handmade elements into a large-scale public environment offered the opportunity to work at the intersection of craft, design, and spatial experience.