Raising Cane’s Times Square Holiday Experience
Scenic Fabrication · Production · Installation
The Brief
For the 2025 holiday season, Raising Cane’s transformed its Times Square flagship with a series of A Christmas Story–inspired window displays and festive interior installations.
Working with Dollhouse Agency under Mary Brockman, the project involved fabricating and installing scenic elements based on the creative direction and designs developed by The Wellcom Group.
The Approach
The project required translating established designs into finished physical elements for both the storefront windows and interior environment. Each component was fabricated with close attention to material, scale, finish, and detail, while maintaining consistency with the overall creative direction.
The scope included a wide range of custom scenic elements, props, decorative pieces, and costume alterations, followed by on-site installation at the Times Square flagship.
Role & Execution
Scenic fabrication, prop fabrication, costume alterations, decorative production, assembly, and on-site installation as part of the Dollhouse Agency production team.
Project Note
The breadth of fabrication made this project particularly rewarding. Moving between different materials, techniques, props, costumes, and large-scale scenic elements required adaptability and hands-on problem-solving, culminating in the installation of a cohesive holiday environment in the heart of Times Square.