Creative Arts Therapy Brooklyn
Brand Identity · Creative Direction · Web Design · Web Development
The Brief
Creative Arts Therapy Brooklyn needed a cohesive visual identity and digital presence that could communicate the professionalism of an established therapy practice while reflecting the creative and expressive nature of its work.
Beginning with the logo, the project expanded into a complete brand identity and website designed to create a distinctive, welcoming, and consistent experience for current and prospective clients.
The Approach
The identity balances structure with expression, using a refined visual system alongside playful graphic elements to reflect the intersection of creativity and therapeutic practice.
The brand was extended into a website designed to feel clear, approachable, and easy to navigate, allowing visitors to understand the practice, its services, and its philosophy without losing the personality established through the visual identity.
Together, the brand and website create a cohesive system that feels professional without becoming overly clinical.
Role & Execution
Brand strategy, creative direction, logo design, visual identity, typography and color system, graphic elements, web design, UX, Squarespace development, responsive design, and launch.
Project Note
The opportunity to build both the identity and website allowed the brand to be considered as one complete experience rather than a collection of separate pieces. Creating a visual language that could hold both professionalism and creative expression was central to the project—and ultimately what gives Creative Arts Therapy Brooklyn its distinct character.