Raising Cane’s Times Square Halloween
Scenic Fabrication · Production · Installation
The Brief
For Halloween, Raising Cane’s transformed its flagship Times Square location with custom window displays and immersive interior décor.
Working with Dollhouse Agency under Mary Brockman, the project involved fabricating and installing scenic elements based on the creative direction and designs developed by The Wellcom Group.
The Approach
The project required translating established designs into finished physical elements for both the storefront windows and interior environment. Scenic pieces were fabricated and assembled with close attention to material, scale, finish, and detail before being installed on-site at the Times Square flagship.
Working within an active, high-profile retail environment required careful coordination and hands-on problem-solving throughout the installation process.
Role & Execution
Scenic fabrication, prop fabrication, assembly, production, and on-site installation as part of the Dollhouse Agency production team.
Project Note
This project offered another opportunity to work at a large environmental scale, taking individual fabricated elements from the production process through final installation. Seeing the pieces come together as a complete Halloween environment in the heart of Times Square was particularly rewarding.