HEART IN HAND
Brand Identity · Creative Direction · Web Design · Web Development
The Brief
Heart In Hand is a private skincare studio in Greenpoint, Brooklyn, specializing in transformative treatments for challenging skin concerns. The project called for a new visual identity and digital presence that would reflect the studio’s established expertise while creating a distinctive, modern brand with room to evolve.
The Approach
The identity was developed around a customized typographic logo that balances a clean, contemporary aesthetic with a subtle sense of nostalgia.
A secondary HIH acronym mark expanded the visual system, creating a flexible brand element that could work independently or alongside the primary logo. A custom color palette introduced additional personality and provided a broader system for use across digital, print, marketing, product development, and future applications.
The identity was then carried into a responsive website designed to clearly communicate Heart In Hand’s services and approach while integrating seamlessly with the studio’s existing booking system.Heart In Hand is a private skincare studio in Greenpoint, Brooklyn, specializing in transformative treatments for challenging skin concerns. The project called for a new visual identity and digital presence that would reflect the studio’s established expertise while creating a distinctive, modern brand with room to evolve.
Role & Execution
Brand strategy, creative direction, logo design, secondary brand mark, visual identity, color system, print collateral, web design, responsive design, web development, and booking-system integration.
Project Note
The opportunity to develop both the identity and digital experience allowed Heart In Hand to be approached as a complete brand system. Creating an identity with enough character to feel distinctive, while remaining flexible enough to grow across different applications, was central to the project.